3 Ways Restaurant Chains are Using Social Media Analytics

Food is a language everyone speaks around the world and it’s cool to see how social media has impacted the food industry over the past 15 years ranging from marketing tactics being implemented to the ways food companies analyze conversations on social media, and this post touches on 3 of the most common ways we see restaurant chains using social media analytics.

Social Media Analytics for Security Teams: Discovering Anomalies

Throughout our lives there are outside forces – many of which we can’t control – that either impact us directly or tangentially, and it’s interesting to see how certain behaviors become normal based on pop culture, society and other factors. Though on the other hand, there are behaviors that stand out because they drastically deviate from the norm.

Our Research: The Ways Social Media Engagement/Metrics Influence Behaviors

We are living in a social media world where trends drive behaviors and what’s most interesting to us is why such behaviors occur in the first place from the Popeyes chicken sandwich craze to the epic GameStop short squeeze that will live on forever.

Social Media Threat Consultants: Helping You Find Solutions

The world has been a crazy place lately to say the least, and as pioneers in the social media space it’s sad to see what was first such a positive gateway into the digital universe become a trap that leads to people doubting themselves, basing their behaviors on others, and going to extremes which can include everything from teenagers committing suicide because of online bullying to mass shootings at schools, workplaces, etc. It’s not acceptable.

Social Media Expert Witnesses: Why Their Location Matters

Looking at a current trial in the news related to a former pirate and his ex-wife which has been generating tons of buzz on social media, it made us think about expert witness testimony we’ve given in the past and in particular how it’s critical to not only understand someone’s qualifications before choosing them as your expert witness, but more importantly how they present themselves in front of a courtroom/jury.

Preventing School Shootings: Understanding Early Cries for Help on Social Media

Yet again we have seen evil rear its ugly head and innocent children with big futures are no longer with us physically but will live on forever. Though this keeps happening, there is a light at the end of the tunnel and it comes down to understanding behaviors on social media and noticing when someone shows the earliest cries for help that, if ignored, can spiral into much more.

Why We Patented a Human-in-the-Loop System for Social Analytics

While cruising on our magic carpet and analyzing behaviors/data we realized a major roadblock that has proven itself time and time again: Social media is like the Wild West and sentiment/trends can change in the blink of an eye. How can companies make sense of hundreds or millions of conversations in the moment by simply looking at combinations of keywords?

Corporate Security’s Reliance on Social Media Analytics Tools

Looking at the trajectory of social media over time it’s interesting how social networks evolved from being a platform for people to communicate to a resource for gathering some of the most critical, near real-time insights that could either create big issues for corporations or uncover valuable opportunities.

Discovering Social Media Threats on the Horizon: Where We Started

Imagine going down a path that’s beautiful with flowers blooming, nature thriving, then you start to see signs of something bad on the horizon – social media posts that are cause for concern, disrupting your happiness and you become worried about the future.

Social Media Analytics/Data for Personal Injury Attorneys, Law Firms

Soteria Intelligence is a social media analytics and consulting firm that has guided a variety of law firms on high-profile cases and this post highlights the importance of capturing insights in the moment.

Ever since the rise of the internet and more recently social media in particular, people and organizations have struggled with maintaining a positive online reputation due to things they are actually responsible for and many other times total fallacies spread online to cause damage (negative reviews from competitors, fake news, etc.). Having spent the past 10+ years getting frantic calls for help from large organizations when social media issues spiral out ofRead More
We are often asked what the best social media monitoring tool on the market is and thought we’d make a quick blog post outlining how there isn’t one particular solution that reigns king, but instead a variety of solutions with different functionality and being “the best” comes down to what you’re looking to get out of the tool. As with most things in life, labeling something the best is often subjective, thoughRead More
Having spent over 10 years guiding large organizations from around I’ve always been surprised at how big (and often costly) decisions for the future were made primarily based on industry studies of the past instead of taking a more blended approach that integrates current metrics from social media. But luckily the times are changing! As a perfect example, the food space is constantly evolving and trends on social media rapidly influence consumerRead More
As big proponents and practitioners of deep learning we keep close tabs on the market and the recent announcement from FLIR Systems describing their new family of deep learning-enabled FLIR Firefly® cameras is very exciting not only for the cool tech, but also because it’s continuing to push the envelope. Deep learning is the future. Having spent the past 15 years guiding everything from global automotive companies to food brands I’ve found thatRead More
Since the inception of social networks they’ve been a window into the outside world while also serving as a medium for current and future friends to connect. They’re a magical place but also come with some downsides, especially for large companies intent on maintaining an immaculate brand image. The fact is, social media is just that – social – and it’s one of the first places people go to voice their opinions onRead More
The new iPhone Xs and Xs Max have finally arrived after much anticipation, and while most people are focused on the amazing new camera, beautiful screens, etc. we have been geeking out about the iPhone’s machine learning features, which were highlighted in a recent announcement. According to Apple, “The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to completeRead More
The world is changing quicker than you can imagine with artificial intelligence taking over all aspects of everyday life, including driving a wide variety of business decisions ranging from gathering insights before developing new products to identifying issues that need to be addressed ASAP. What’s most interesting is that even though the concept (and early iterations) of artificial intelligence (AI) has been around for decades, it wasn’t until the last 5 yearsRead More
If a picture is worth a thousand words imagine how valuable a video is – especially a 1-hour video – and Instagram recently shocked the tech world by rolling out IGTV, which couldn’t have come at a better time. This is a drastic shift for the platform but one that’s definitely headed in the right direction. For many years YouTube has been the go-to place for both sharing and exploring videos, butRead More
Large companies throughout the world rely on a wide variety of data being ingested then correlated to produce insights that guide business decisions, but many forget to realize that social media is often where news first breaks and trends can be spotted early on. Above and beyond that, there’s a galaxy of social media insights you never knew existed. Imagine being a Fortune 100 company with a ridiculous amount of data comingRead More
If you don’t live under a rock you’re probably familiar with (and hopefully a fan of) The X-Files, and in a recent episode, titled “Rm9sbG93ZXJz,” common fears of artificial intelligence (AI) were brought to light beginning with a dark yet true story about Microsoft’s AI chatbot that launched in 2016. “Tay” was designed as an experiment to better understand how humans interact on social media but quickly became offensive, racist, and hateful, whichRead More
If you are in high school or college and have heard all of the buzz around Artificial Intelligence, also known as AI, there’s a good chance you’re intrigued by the technology and have considered taking courses or maybe even getting a degree in AI whether it’s machine learning, deep learning or other subsets of the field. And if you haven’t considered it, you must! In this day and age AI, more specificallyRead More
Social media is like a tap of golden data that when opened can unlock a wide variety of value for organizations ranging from discovering trends that impact shipping and logistics or complaints that directly indicate hardware or infrastructure issues. Social media is becoming so much more than a medium to communicate and will play a critical role in guiding businesses in the future, especially since technologies used to analyze social conversations haveRead More
Over the years the rivalry between search engines has been fierce with Google clearly leading the pack, but Microsoft’s recent investment in deep learning and collaboration with Intel to improve the capabilities of Bing is very promising. Just a few days ago Microsoft announced the release of new intelligent search features that use artificial intelligence (AI) to provide people with more comprehensive answers, faster. One of the new features is something people have beenRead More
Dating back to the 1950s scientists have been intrigued by creating artificial intelligence (AI) solutions that mimic the human brain, however mythical it may sound, and today we are living in a time when something you’d typically see in a Hollywood movie has actually come to life. And it’s a beautiful thing. I will admit, and older technology folks can attest to this, for nearly 70 years AI has been an areaRead More
Since we began this journey back in 2013 the Soteria Intelligence website has gone through a variety of iterations, and we are excited to announce our new look and feel. The main objective was to take something as complex as artificial intelligence (AI), specifically machine learning, and simmer it down into illustrations that tell a story. The image on top of our homepage (Trained by Humans, Powered by Supercomputers) is a primeRead More
We are excited to announce the expansion of Soteria Intelligence’s team with John Mutch coming aboard as Executive Chairman where he will use his 30-years of experience in the technology space to guide company growth, including expanding into new verticals as well as the development of new machine learning solutions. A new adventure begins! Mr. Mutch adds tremendous value to the team having been the CEO of HNC Software, a leading enterpriseRead More
With most things in life there’s a learning curve whether it be riding a bicycle or becoming a lawyer, and there’s a point where the haziness subsides, the sun comes out, and you can bask in clarity. After studying social media for the past 15 years, which has been both a challenge and an adventure, it’s exciting for me to be using that experience to lead the Soteria Intelligence team. Here’s whatRead More
Having grown up in the heart of Los Angeles I’ve had the opportunity to experience the entertainment industry firsthand ranging from childhood friends that became big successes to working in-house for a billion-dollar celebrity brand, and in recent years the industry has seen a few big shifts which I’ll cover in this post. In the 1990s, the rise of the internet drastically changed content delivery and marketing as we know it, butRead More
Almost daily we are reminded of just how important social media threat intelligence is ranging from incidents that spiral out of control and end up impacting corporations in a variety of ways to insights gleaned from social media that can help prevent issues from occurring in the future, such as detecting product defects early on. At Soteria Intelligence, we’ve made it our mission to develop the most cutting edge social media threatRead More
In the past few months the world has been taken over by creepy clowns trying to scare people for fun, threaten them, and even cause harm. What began as a group of small incidents and subsequent copy cats has spiraled into a worldwide craze where creepy, scary clowns are securing news headlines from Los Angeles, California to Zurich, Switzerland. The reason this problem has become so serious, like many others in theRead More
Looking at the history of mankind spanning thousands of years, hatred was always present and people have been persecuted for a wide variety of reasons up until this day, but in recent times hate has been digitized and weaponized with the rise of social media. And that’s unacceptable to us. One of the biggest roadblocks organizations (public companies, etc.) face when attempting to detect then combat hateful material found on social networksRead More
In this day and age social media has become a vehicle for delivering threats of all types ranging from threats of violence aimed at schools to activity that foreshadows cyber-attacks. And when looking at threats on social networks, it’s imperative to identify them on the horizon as opposed to when they reach the front door. This webinar explores the ways Soteria Intelligence and iSheriff are working together to improve cybersecurity by leveragingRead More
Soteria Intelligence is working on ways to change the world by revolutionizing the way social media threats are identified, assessed and countered using artificial intelligence, proprietary algorithms, along with other secret sauce. Our team of social media experts, technology pioneers and retired personnel from local and federal law enforcement agencies is quickly expanding, and we’re currently looking to bring on new data scientists, software engineers, and programmers with experience in Java/XML. ResponsibilitiesRead More
We are living in a world where social media threats have wreaked havoc on organizations ranging from school districts to Fortune 100 companies, and unfortunately corporate security teams are not prepared for what’s to come. However, they must be. Social media threats aimed at companies come in many forms with some focused on disrupting operations or divulging confidential information while others are intent on producing physical harm. Whatever the case may be,Read More