Imagine sitting at your desk having a normal day then things take a turn for the worst and you just can’t understand what’s happening in the moment. Then you find yourself scrambling to discover solutions to problems that, if detected earlier, could’ve been mitigated. Welcome to the crazy world of risk management.
Risks to companies rear their ugly heads in a variety of ways and spotting signs early on is critical because that not only protects you, but can also lead to opportunities.
Think about HBO’s epic show Silicon Valley and how Peter Gregory ingeniously spotted the looming sesame seed crisis that would impact the entire fast food industry, but turned a negative into a positive.
The core of social media risk management is knowing that there’s a pot of tea on the stove while being able to detect the boiling point before the whistle blows. And that’s what we’re focused on.