Our Vision

As pioneers in the social media space, many years ago we realized the limitations of existing social media intelligence/analytics tools and saw an opportunity to take our real-world experience guiding large organizations combined with the latest machine learning innovations to create something much better. And we did.

Social Media Intelligence

Better Data, Quicker

Use our technologies to uncover a social media world you never knew existed, and do it over 100x quicker than any human possibly could.

It Learns You

Software that learns about your business and goals then continues to become more intelligent and effective over time.

Lives on the Cloud

No need to download software or worry about operating systems, all of our solutions live on the cloud.

Goodbye to False Positives

Social media analytics tools are often plagued with false positives, but we allow users to flag content as such. This “supervised learning” approach stops false positives from recurring to ensure you get the insights you want without excess baggage.

Visualize Your Priorities

Using a wide variety of data points tied together with proprietary algorithms, our software offers an easy way to prioritize and visualize alerts while also removing white noise.

Modular Interface

We provide a modular interface that allows users to select exactly what they want to see on their screens, which is perfect for large marketing teams that split tasks or others with very specific roles.

Visualize Prioritized Alerts

Visualize your priorities using our proprietary chart that shows higher level alerts towards the top and white noise on the bottom. Each dot represents a social media post that can be hovered over to reveal more information.

Monitor Company Sentiment

Get a firm handle on the sentiment around your brand or products by using our sentiment visualizations powered by deep learning.

Intuitive Results

Our list view allows users to quickly and effectively skim alerts or search results to discover things that matter to them then download or send a PDF report, save a post or respond.

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Social Media Investigations: Uncovering What’s Behind the Curtain

Like Inspector Gadget or Sherlock Holmes performing investigations that lead to epic crimes being solved ranging from cookie bandits to global intellectual property infringement cases nowadays, we are living in a world where social media data changes the game and having access to those insights in near real-time is critical.

How Do You Use Social Media Data Analytics to Solve Problems?

For many years people have used insights derived from data analytics to solve problems, and today social media analytics tools play a key role in solving a wide range of problems from identifying food safety or supply chain issues to more serious causes for concern like threats to security.

Las Vegas Flooding, Hotels Overwhelmed: Using Social Media Analytics to Solve Problems

The world is an interesting place today and nobody could have predicted the floods that are occurring in Las Vegas now and affecting a wide variety of casinos, hotels, restaurants and other businesses.

The Power of Social Media Analytics for Class Action Lawsuits

The world is evolving at a rapid pace and part of that evolution includes social media playing a key role in our daily lives whether it’s around influencing what we buy or things happening behind the scenes like social media analytics being used in the legal space to...

Spotify App Update: Using AI to Prioritize/Sort Playlists When Saving Songs

Our main focus is on delivering enterprise social media analytics and business intelligence solutions using our patented deep learning ecosystem, and it’s exciting when we uncover game-changing trends along the way. In particular, how Spotify is making moves by integrating AI to improve their user experiences.

Our Insights: Instagram Finally Rolls Out 60-Second Stories

Following Instagram’s progress over the years has been a wild ride ranging from how the platform exploded in the early days to the ways they took inspiration from Snapchat and others along the way, and based on our research/data it’s exciting to see that Instagram is finally rolling out 60-second stories to the masses.

Social Media Analytics Lessons for Hedge Funds: The GameStop Short Squeeze

After guiding a variety of companies in the financial industry on social media analytics from private equity firms to hedge funds this post touches on the GameStop Short Squeeze and lessons to be learned from that.

3 Ways Restaurant Chains are Using Social Media Analytics

Food is a language everyone speaks around the world and it’s cool to see how social media has impacted the food industry over the past 15 years ranging from marketing tactics being implemented to the ways food companies analyze conversations on social media, and this post touches on 3 of the most common ways we see restaurant chains using social media analytics.

Social Media Analytics for Security Teams: Discovering Anomalies

Throughout our lives there are outside forces – many of which we can’t control – that either impact us directly or tangentially, and it’s interesting to see how certain behaviors become normal based on pop culture, society and other factors. Though on the other hand, there are behaviors that stand out because they drastically deviate from the norm.

Our Research: The Ways Social Media Engagement/Metrics Influence Behaviors

We are living in a social media world where trends drive behaviors and what’s most interesting to us is why such behaviors occur in the first place from the Popeyes chicken sandwich craze to the epic GameStop short squeeze that will live on forever.