With everything going on in the world the importance of discovering misinformation on social media is critical and this post touches on how finding what’s behind the curtain is key, especially when looking at the intentional smoke and mirrors.

The first step to detecting misinformation is really around understanding human behaviors as a whole, and our data along with studies from third parties show that, in a nutshell, how people act online is drastically different than who they are in person. No surprise there.

However, taking things one step further, our insights also established a clear differentiation between those with intentions to share truth vs others (with breadcrumbs we can see) that have ulterior motives. Like being a kid and getting caught with your hand in the cookie jar.

The point is, identifying misinformation on social media is no easy task and it takes a unique set of skills to first detect what’s brewing then analyze/predict what’s to come. And that’s what we specialize in.

Have questions about implementing social media analytics tools to first detect then counter potential misinformation aimed at your company? Let’s connect.

Whether you’re in the financial space (VC, hedge fund, etc.) or a Fortune 500 company we have solutions for you.