We are excited to announce the expansion of Soteria Intelligence’s team with John Mutch coming aboard as Executive Chairman where he will use his 30-years of experience in the technology space to guide company growth, including expanding into new verticals as well as the development of new machine learning solutions. A new adventure begins!

With most things in life there’s a learning curve whether it be riding a bicycle or becoming a lawyer, and there’s a point where the haziness subsides, the sun comes out, and you can bask in clarity. After studying social media for the past 15 years, which has been both a challenge and an adventure, it’s exciting for me to be using that experience to lead the Soteria Intelligence team. Here’s what I learned over time.

Having grown up in the heart of Los Angeles I’ve had the opportunity to experience the entertainment industry firsthand ranging from childhood friends that became big successes to working in-house for a billion-dollar celebrity brand, and in recent years the industry has seen a few big shifts which I’ll cover in this post.