Social media is a driving force behind many aspects of our daily lives and because of that companies are facing the wrath of risks spiraling out of control on social media, and need the right expertise and analytics tools to make sense of everything before small things become major problems.

We have been in the social media analytics game since the early days when Instagram, Twitter, YouTube and others were first born, and guided some of the largest companies in the world on social media analytics/strategy before realizing solutions on the market aren’t cutting it and we can create something much better.

Fast-forward to today, we’ve leveraged over 15 years of research/data to not only develop cutting-edge solutions that use deep learning to see through the white noise, but also secured a utility patent on our technology.

This ties back to the topic of this post, especially around providing tips to companies looking for help assessing risks on social media platforms along with discovering actionable insights across all sorts of other data.

The first suggestion we have when looking for a social media risk assessment company is to understand their background combined with their experience today. When I was young I’d tell my dad wild ideas and something he’d always say stands out up until now: “Don’t tell me what you’re going to do, show me what you’ve done.”

When speaking to various social media risk assessment companies to see if they’re a good fit, dig into their background, what makes them special, and how they can help you. The proof is always in the pudding.

Another thing to look at, which is normal in the academic/science community especially when it comes to papers curated by Google Scholar and subsequent citations (if your work adds true value), is how people and companies are viewed by their peers. Essentially, going back to the reference above, don’t listen to what someone is telling you but instead look at what they’ve accomplished and also how independent third parties view them.

At Soteria Intelligence, when major issues happen in the world involving social media we’ve played an integral role in the solutions, and also been a resource for news outlets seeking expert feedback for trending stories (BBC, NPR, The Guardian, etc.) along with serving as expert witnesses in high-profile federal civil cases.

The third thing to look for is a company/team that gets your business, they’re easy to work with, you feel the synergy and see ways to brainstorm then grow together. Everything in life is a science experiment.

Hopefully this post sheds more light on the social media risk assessment space and if you have any questions feel free to hit us up! We’re here to help.