Like Inspector Gadget or Sherlock Holmes performing investigations that lead to epic crimes being solved ranging from cookie bandits to global intellectual property infringement cases nowadays, we are living in a world where social media data changes the game and having access to those insights in near real-time is critical.

For many years people have used insights derived from data analytics to solve problems, and today social media analytics tools play a key role in solving a wide range of problems from identifying food safety or supply chain issues to more serious causes for concern like threats to security.

The world is an interesting place today and nobody could have predicted the floods that are occurring in Las Vegas now and affecting a wide variety of casinos, hotels, restaurants and other businesses.

The world is evolving at a rapid pace and part of that evolution includes social media playing a key role in our daily lives whether it’s around influencing what we buy or things happening behind the scenes like social media analytics being used in the legal space to...

Our main focus is on delivering enterprise social media analytics and business intelligence solutions using our patented deep learning ecosystem, and it’s exciting when we uncover game-changing trends along the way. In particular, how Spotify is making moves by integrating AI to improve their user experiences.

Following Instagram’s progress over the years has been a wild ride ranging from how the platform exploded in the early days to the ways they took inspiration from Snapchat and others along the way, and based on our research/data it’s exciting to see that Instagram is finally rolling out 60-second stories to the masses.

After guiding a variety of companies in the financial industry on social media analytics from private equity firms to hedge funds this post touches on the GameStop Short Squeeze and lessons to be learned from that.

Food is a language everyone speaks around the world and it’s cool to see how social media has impacted the food industry over the past 15 years ranging from marketing tactics being implemented to the ways food companies analyze conversations on social media, and this post touches on 3 of the most common ways we see restaurant chains using social media analytics.

Throughout our lives there are outside forces – many of which we can’t control – that either impact us directly or tangentially, and it’s interesting to see how certain behaviors become normal based on pop culture, society and other factors. Though on the other hand, there are behaviors that stand out because they drastically deviate from the norm.

We are living in a social media world where trends drive behaviors and what’s most interesting to us is why such behaviors occur in the first place from the Popeyes chicken sandwich craze to the epic GameStop short squeeze that will live on forever.