Yet again we have seen evil rear its ugly head and innocent children with big futures are no longer with us physically but will live on forever. Though this keeps happening, there is a light at the end of the tunnel and it comes down to understanding behaviors on social media and noticing when someone shows the earliest cries for help that, if ignored, can spiral into much more.

While cruising on our magic carpet and analyzing behaviors/data we realized a major roadblock that has proven itself time and time again: Social media is like the Wild West and sentiment/trends can change in the blink of an eye. How can companies make sense of hundreds or millions of conversations in the moment by simply looking at combinations of keywords?

Looking at the trajectory of social media over time it’s interesting how social networks evolved from being a platform for people to communicate to a resource for gathering some of the most critical, near real-time insights that could either create big issues for corporations or uncover valuable opportunities.

Imagine going down a path that’s beautiful with flowers blooming, nature thriving, then you start to see signs of something bad on the horizon – social media posts that are cause for concern, disrupting your happiness and you become worried about the future.

Soteria Intelligence is a social media analytics and consulting firm that has guided a variety of law firms on high-profile cases and this post highlights the importance of capturing insights in the moment.

From detecting signs before catastrophic events occur to finding those in need after the fact and everything in between, the power of truly understanding the behaviors and linguistics behind social media posts is critical for a variety of reasons.

As pioneers in the social media threat intelligence space from patenting our AI (deep learning) analytics ecosystem to guiding the largest companies in the world, this post touches on solutions to problems we’ve seen over the years.

From reinventing the way we make payments online to the cars we drive today, exploring the universe and ways to colonize it while also looking at what lies beneath us, Elon Musk is known for making moves. And his recent endeavor to acquire Twitter is something we’ve been watching closely, especially as it relates to social media analytics. 

Imagine sitting at your desk having a normal day then things take a turn for the worst and you just can’t understand what’s happening in the moment. Then you find yourself scrambling to discover solutions to problems that, if detected earlier, could’ve been mitigated....

Looking at the world today compared to even 10 years ago, it’s interesting to see how the focus of talent agencies has shifted – almost like a seesaw effect – where things are now tipped in favor of those who have a large social media presence/reach versus the conventional stars of the past.