Like a winter storm that sweeps through the lands and you suffer due to the cold, there’s a harsh wind blowing and social media threats are not only on the horizon but here to stay. And being innovators in this space going back to the beginning of social media while guiding the biggest companies in the world we thought it would be helpful to highlight what we’re seeing now along with common questions we get on a regular basis.

Before we dig into the future it’s important to understand the past, and social media threats have skyrocketed in the past 10 years starting with threats aimed at schools which evolved into social media playing a key role in global conflicts today. It’s crazy how the world changes over time, but also predictable for those that see the light at the end of the tunnel.

Looking at 2024 and beyond, we anticipate threats voiced on social media to continue to surge and that’s something everyone needs to be prepared for. Below are some of the most common questions we’re getting along with our feedback:

How do you handle social media threats?
This is a tough question and every threat on social media needs to be looked at individually, accessed for validity then prioritized. All companies nowadays need a game plan that outlines how to handle social media threats because without that there can be catastrophic consequences across the board (stock value plunging, etc.).

How can social media attacks be prevented?
A loaded question and something we’re probably asked most given our background. Social media attacks can be prevented by looking at who’s behind the scenes and understanding their intentions based on behavioral characteristics. What are they trying to accomplish and why?

How can social media risks be reduced?
Risks derived from social media can be reduced by implementing social media analytics solutions that have the ability to detect what matters to you then a team of experts that can guide you through the next steps to ensure you’re covered. Not everything can be done in-house and sometimes you have to bring in outside experts.

In 2024 we predict social media threats to continue to spike across all industries and it will be interesting to see what the new year has in store. And this series of content will continue to live on as we learn more…