For those that haven’t been living under a rock you’ve probably noticed that social media influencer marketing is now hotter than ever, but with the trend comes confusion – especially around finding social media influencers that are actually influential with the reach to produce returns on your investment.
We are living in a world where social media reigns king and the experiences customers have – whether good or bad – are immediately voiced on social networks and therefore have a tremendous impact on brands which leaves companies searching for ways to improve customer service. But in reality, it’s not that difficult.
Just as the sun rises in the morning and sets in the afternoon, businesses open shop and close at the end of the day, but when it comes to the food industry people feast on all sorts of goodies 24/7, and because of that the lights are always on. However, many food companies struggle with monitoring social media (things people love, complaints, food safety issues, etc.) during the day and even more so at night when their communications, customer service and marketing teams aren’t in the office. But the times are changing and technology is leading the way.
When most people think of celebrities, social media influencers and the entertainment scene in general Los Angeles proper comes to mind, but in recent years Calabasas and Hidden Hills have become magical destinations attracting influencers from around the world for a variety of reasons. But why?
One of the most effective ways businesses have leveraged advancements in artificial intelligence (AI) to drive value has been in the customer experience (CX) space by using technology to improve customer relations, identify potential customer service issues before they spiral out of control, and to ultimately form relationships that continue to live on and drive revenue for years to come.
The concept of artificial intelligence humanoids taking over the world has been a recurring theme in science fiction movies for decades, and with recent advancements in AI, particularly deep learning, the fears are becoming even more real. But should we be scared?
Ever since the rise of the internet and more recently social media in particular, people and organizations have struggled with maintaining a positive online reputation due to things they are actually responsible for and many other times total fallacies spread online to cause damage (negative reviews from competitors, fake news, etc.).
Having spent over 10 years guiding large organizations from around I’ve always been surprised at how big (and often costly) decisions for the future were made primarily based on industry studies of the past instead of taking a more blended approach that integrates current metrics from social media. But luckily the times are changing!
We are often asked what the best social media monitoring tool on the market is and thought we’d make a quick blog post outlining how there isn’t one particular solution that reigns king, but instead a variety of solutions with different functionality and being “the best” comes down to what you’re looking to get out of the tool.
As big proponents and practitioners of deep learning we keep close tabs on the market and the recent announcement from FLIR Systems describing their new family of deep learning-enabled FLIR Firefly® cameras is very exciting not only for the cool tech, but also because it’s continuing to push the envelope. Deep learning is the future.
Since the inception of social networks they’ve been a window into the outside world while also serving as a medium for current and future friends to connect. They’re a magical place but also come with some downsides, especially for large companies intent on maintaining an immaculate brand image.