The world is changing rapidly and it’s exciting to see how the Industrial Revolution paved a path for innovations like AI and now tech like AR/VR is transforming our daily lives – or will in the near future.

As pioneers in the social media threat space with a utility patent on using deep learning (AI) to produce actionable insights from social media along with a wide variety of other data sources, we intimately understand the issues companies are facing today and have launched a new division aimed at providing social media threat training.

Over the years we have guided a wide variety of cases ranging from murder trials where social media played a key role to generating social media insights and expert witness testimony for $250M+ civil disputes, and this post touches on some of the most common questions we get related to social media expert witnesses.

Over the past few months we’ve been researching developments from ChatGPT and Google Bard to better understand their inner workings (X + Y = Z) and this post is the first in a series of blogs around reverse engineering AI-generated content to help organizations (colleges/universities, Fortune 500s, law firms, etc.) see the world around them and what’s on the horizon.

We are living in a world today where everything is fused together ranging from home automation systems to Tesla delivering on the fly updates over the cloud, and looking at the future – whether it comes to business/tech or simply navigating our everyday lives – it’s interesting how the fusion of multiple data points to paint the big picture is most valuable.

Over the past 2 years the financial industry has been turned upside down with people rallying on social media to combat the GameStop short squeeze, signs on social media before the Silicon Valley Bank run and a variety of other game changers we’ve been gathering insights on.

As thought-leaders in the early days when social media threats started to take off up until now, we’ve always been ahead of the curve and this post touches on some of the most common trends we’re seeing now along with what’s to come.

The world is a wild place today and looking back nobody could have imagined social media turning from such a happy, positive environment to negativity, hate, disinformation and misinformation along with social media threats.

As the world changes rapidly it’s exciting to see how we’re always ahead of the curve, and Soteria Intelligence will be announcing new solutions that use our patented deep learning ecosystem to help companies understand what’s around the next turn when it comes to filtering through disinformation and misinformation.

Similar to the GameStop short squeeze that flopped, we used our patented deep learning ecosystem to detect the Silicon Valley Bank run in the earliest hours and it’s those key nuggets of critical information from social media that can make or break investment firms.

As artificial intelligence continues to take over it should be no surprise that Google’s MUM algorithm and the waves it’s creating will have an everlasting impact on the world as we know it, though AI is still so foreign to many and truly understood by few.

Yet again we are faced with a new year and many unknowns, though one thing we know based on our research is that social media threats will continue to rise in 2023 and the proliferation of extreme behaviors today is many times driven by social media activity from the past.

The world of artificial intelligence has evolved rapidly over the years and it’s interesting to see how Human-in-the-Loop systems continue to play an integral role in algorithms implemented by Instagram and other social networks along with the world as a whole.

Our team has spent over 20 years guiding some of the biggest companies in the world on social media initiatives and unfortunately while on those journeys we noticed the dark side of social networks, what’s hiding behind the scenes, and ultimately what’s looming on the horizon.

Think about living in a glass house where the smallest storm can wreak havoc and that’s exactly what companies are facing today in the world of social media: One rogue post snowballs then impacts sales, brand reputation, market caps, etc.

When social media first entered the world it was an innocent place where people could digitally connect, discuss common interests, build online communities and in many ways develop a support system. Though with the progression of social media and behaviors becoming aggressive/threatening, the times have truly changed.

Like a special forces team parachuting from the digital world down to earth then descending on an objective to solve a specific problem, it’s imperative for companies to have social media crisis management and incident response plans in place that not only implement technology (AI, etc.) to identify issues in the moment, but also provide a way to respond and fix things immediately.

Looking at the world and how it evolved over time, especially in recent history, it’s exciting to see how artificial intelligence (deep learning in particular) is totally changing the way we interact on social media, the content we watch on Netflix, results we see in Google and so much more.

The world is an interesting place that is rapidly evolving over time and we have to think positive and focus on solutions, which is what sparked our research aimed at solving problems around school shootings/violence over the past 20 years.

The world today is a wild place and social media plays a key role in our everyday lives ranging from who we keep in touch with, the products we buy, restaurants we gravitate towards, etc. as well as providing a forum for people to express their opinions, dissatisfaction and sometimes post threats that can impact businesses in a big way.

We are living in a volatile world where companies face social media threats on a daily basis and this post touches on ways to first establish then implement tripwires that alert you when something bad is happening or going to happen.

Like Inspector Gadget or Sherlock Holmes performing investigations that lead to epic crimes being solved ranging from cookie bandits to global intellectual property infringement cases nowadays, we are living in a world where social media data changes the game and having access to those insights in near real-time is critical.

For many years people have used insights derived from data analytics to solve problems, and today social media analytics tools play a key role in solving a wide range of problems from identifying food safety or supply chain issues to more serious causes for concern like threats to security.

The world is an interesting place today and nobody could have predicted the floods that are occurring in Las Vegas now and affecting a wide variety of casinos, hotels, restaurants and other businesses.

Our main focus is on delivering enterprise social media analytics and business intelligence solutions using our patented deep learning ecosystem, and it’s exciting when we uncover game-changing trends along the way. In particular, how Spotify is making moves by integrating AI to improve their user experiences.

Following Instagram’s progress over the years has been a wild ride ranging from how the platform exploded in the early days to the ways they took inspiration from Snapchat and others along the way, and based on our research/data it’s exciting to see that Instagram is finally rolling out 60-second stories to the masses.

After guiding a variety of companies in the financial industry on social media analytics from private equity firms to hedge funds this post touches on the GameStop Short Squeeze and lessons to be learned from that.

Food is a language everyone speaks around the world and it’s cool to see how social media has impacted the food industry over the past 15 years ranging from marketing tactics being implemented to the ways food companies analyze conversations on social media, and this post touches on 3 of the most common ways we see restaurant chains using social media analytics.

Throughout our lives there are outside forces – many of which we can’t control – that either impact us directly or tangentially, and it’s interesting to see how certain behaviors become normal based on pop culture, society and other factors. Though on the other hand, there are behaviors that stand out because they drastically deviate from the norm.

We are living in a social media world where trends drive behaviors and what’s most interesting to us is why such behaviors occur in the first place from the Popeyes chicken sandwich craze to the epic GameStop short squeeze that will live on forever.

The world has been a crazy place lately to say the least, and as pioneers in the social media space it’s sad to see what was first such a positive gateway into the digital universe become a trap that leads to people doubting themselves, basing their behaviors on others, and going to extremes which can include everything from teenagers committing suicide because of online bullying to mass shootings at schools, workplaces, etc. It’s not acceptable.

Looking at a current trial in the news related to a former pirate and his ex-wife which has been generating tons of buzz on social media, it made us think about expert witness testimony we’ve given in the past and in particular how it’s critical to not only understand someone’s qualifications before choosing them as your expert witness, but more importantly how they present themselves in front of a courtroom/jury.

Yet again we have seen evil rear its ugly head and innocent children with big futures are no longer with us physically but will live on forever. Though this keeps happening, there is a light at the end of the tunnel and it comes down to understanding behaviors on social media and noticing when someone shows the earliest cries for help that, if ignored, can spiral into much more.

While cruising on our magic carpet and analyzing behaviors/data we realized a major roadblock that has proven itself time and time again: Social media is like the Wild West and sentiment/trends can change in the blink of an eye. How can companies make sense of hundreds or millions of conversations in the moment by simply looking at combinations of keywords?

Looking at the trajectory of social media over time it’s interesting how social networks evolved from being a platform for people to communicate to a resource for gathering some of the most critical, near real-time insights that could either create big issues for corporations or uncover valuable opportunities.

Imagine going down a path that’s beautiful with flowers blooming, nature thriving, then you start to see signs of something bad on the horizon – social media posts that are cause for concern, disrupting your happiness and you become worried about the future.

Soteria Intelligence is a social media analytics and consulting firm that has guided a variety of law firms on high-profile cases and this post highlights the importance of capturing insights in the moment.

From detecting signs before catastrophic events occur to finding those in need after the fact and everything in between, the power of truly understanding the behaviors and linguistics behind social media posts is critical for a variety of reasons.