Like Inspector Gadget or Sherlock Holmes performing investigations that lead to epic crimes being solved ranging from cookie bandits to global intellectual property infringement cases nowadays, we are living in a world where social media data changes the game and having access to those insights in near real-time is critical.

Thinking about projects we’ve guided in the past ranging from identifying food safety issues on social media to prevent people from getting sick on a global scale to analyzing social media trends that foreshadowed movements in the stock market and impacted investments made by hedge funds and private equity firms – information is key.

When you take a step back and think about what social media really is and how to understand it, many people go into an analysis to paralysis mode where the core fundamentals of us as humans are totally lost.

Humans are social creatures which is the sole reason why social media exists today and controls many aspects of our daily lives, and in accepting and understanding that you have a window into what’s happening now as well as in the future.

The Rubik’s Cube of social media really isn’t that complex if you live on this planet and open your eyes and ears to the world around you. That’s the only investigation you need.