Yet again we are faced with a new year and many unknowns, though one thing we know based on our research is that social media threats will continue to rise in 2023 and expand even more. And the proliferation of extreme behaviors today is many times driven by social media activity from the past.
When threats first started to pop up on social media they were crafted by people on the fringes of society and the internet as a whole then as the world of social media progressed everything became more normal. And today, nothing surprises us.
At the same time, those surprises are like gold mining where we know there’s something hiding below the surface and just need to find it. That’s where technology – particularly deep learning (AI) – plays a role.
We see this taking place across the board ranging from the ways video streaming services use deep learning to understand user feedback and therefore determine the suggested results to the ways shopping ads are being served. It all comes down to technology and the advances we as humans are making.
The moral of the story is that social media threats in 2023 will become more extreme and prevalent based on how social media has been widely adopted by not only younger generations but also older folks along with many people lacking an internal filter. That = Trouble.