As artificial intelligence continues to take over it should be no surprise that Google’s MUM algorithm and the waves it’s creating will have an everlasting impact on the world as we know it, though AI is still so foreign to many and truly understood by few. In 2023 we anticipate the principles of MUM to be more widely adopted: Essentially taking a multimodal or multidimensional approach to understanding everything in life whetherRead More
Yet again we are faced with a new year and many unknowns, though one thing we know based on our research is that social media threats will continue to rise in 2023 and expand even more. And the proliferation of extreme behaviors today is many times driven by social media activity from the past. When threats first started to pop up on social media they were crafted by people on the fringesRead More
The world of artificial intelligence has evolved rapidly over the years and it’s interesting to see how Human-in-the-Loop systems continue to play an integral role in algorithms implemented by Instagram and other social networks along with the world as a whole. Looking at having the ability to add Topics to Instagram reels in particular, what’s the reasoning behind it and how does this functionality create value? We’ll explain. First and foremost, goingRead More
Our team has spent over 20 years guiding some of the biggest companies in the world on social media initiatives and unfortunately while on those journeys we noticed the dark side of social networks, what’s hiding behind the scenes, and ultimately what’s looming on the horizon. Social media threats come in all shapes and sizes ranging from the normal Yelp reviews about a restaurant’s food/service where someone was expecting to pay $15Read More
Think about living in a glass house where the smallest storm can wreak havoc and that’s exactly what companies are facing today in the world of social media: One rogue post snowballs then impacts sales, brand reputation, market caps, etc. So how do you protect your brand’s reputation by staying ahead of the curve and solving problems proactively? It’s all about understanding what’s happening in the moment while having the strategies andRead More
When social media first entered the world it was an innocent place where people could digitally connect, discuss common interests, build online communities and in many ways develop a support system. Though with the progression of social media and behaviors becoming aggressive/threatening, the times have truly changed. And unfortunately, both the mentality of social media users and the social media analytics tools used today just aren’t prepared for the future, and that’sRead More
Like a special forces team parachuting from the digital world down to earth then descending on an objective to solve a specific problem, it’s imperative for companies to have social media crisis management and incident response plans in place that not only implement technology (AI, etc.) to identify issues in the moment, but also provide a way to respond and fix things immediately. The environment we are living in today is fast-paced,Read More
Looking at the world and how it evolved over time, especially in recent history, it’s exciting to see how artificial intelligence (deep learning in particular) is totally changing the way we interact on social media, the content we watch on Netflix, results we see in Google and so much more. This ties back to the data hedge funds, VCs and other investors need to make the most informed decisions in the momentRead More
The world is an interesting place that is rapidly evolving over time and we have to think positive and focus on solutions, which is what sparked our research aimed at solving problems around school shootings/violence over the past 20 years. In the early days social media was a destination to connect with people with common interests then it transformed into a different animal, including people posting signs before bad things happen. WeRead More
The world is an interesting place today where social media drives everything from happiness to tragedy and having the ability to understand social media conversations on a large scale then find needles in haystacks is critical, especially when it relates to class action lawsuits where hundreds of millions if not billions of dollars are at stake. And after guiding a wide variety of high-profile cases covered in all of the major newsRead More
The world today is a wild place and social media plays a key role in our everyday lives ranging from who we keep in touch with, the products we buy, restaurants we gravitate towards, etc. as well as providing a forum for people to express their opinions, dissatisfaction and sometimes post threats that can impact businesses in a big way. Getting ahead of negative conversations is absolutely critical, especially before they becomeRead More
We are living in a volatile world where companies face social media threats on a daily basis and this post touches on ways to first establish then implement tripwires that alert you when something bad is happening or going to happen. These types of alerts can range from employees being unhappy in the workplace on a large scale (e.g. at a Fortune 500 company) to more serious threats like food safety issuesRead More
Like Inspector Gadget or Sherlock Holmes performing investigations that lead to epic crimes being solved ranging from cookie bandits to global intellectual property infringement cases nowadays, we are living in a world where social media data changes the game and having access to those insights in near real-time is critical. Thinking about projects we’ve guided in the past ranging from identifying food safety issues on social media to prevent people from gettingRead More
For many years people have used insights derived from data analytics to solve problems, and today social media analytics tools play a key role in solving a wide range of problems from identifying food safety or supply chain issues to more serious causes for concern like threats to security. As social media creators/influencers, which large organizations always view themselves as, the focus is on the goal: Creating X campaign to launch onRead More
The world is an interesting place today and nobody could have predicted the floods that are occurring in Las Vegas now and affecting a wide variety of casinos, hotels, restaurants and other businesses. We have been using our deep learning AI ecosystem to understand what’s happening in the moment and thought we’d drop a quick post outlining the issues arising and ways companies can correct them as soon as possible. Clearly weatherRead More
The world is evolving at a rapid pace and part of that evolution includes social media playing a key role in our daily lives whether it’s around influencing what we buy or things happening behind the scenes like social media analytics being used in the legal space to uncover critical insights for class action lawsuits. For the biggest class action lawsuits, firms spend a ridiculous amount of money on TV commercials, GoogleRead More
Our main focus is on delivering enterprise social media analytics and business intelligence solutions using our patented deep learning ecosystem, and it’s exciting when we uncover game-changing trends along the way. In particular, how Spotify is making moves by integrating AI to improve their user experiences. For example, imagine being very interested in indie music and each time you want to save a song you’ve found, including from the Discover Weekly breakdown,Read More
Following Instagram’s progress over the years has been a wild ride ranging from how the platform exploded in the early days to the ways they took inspiration from Snapchat and others along the way, and based on our research/data it’s exciting to see that Instagram is finally rolling out 60-second stories to the masses. Though the idea floated around months ago and was tested on a small sampling of accounts at first,Read More
We are living in volatile times where social media drives everything from what we’re going to eat today to where people invest their money and, looking back, the GameStop short squeeze is a prime example of the power of social media and also the need for social media analytics solutions that fuse data from various sources to uncover what’s behind the curtains. This goes back to the main point: If X hedgeRead More
Food is a language everyone speaks around the world and it’s cool to see how social media has impacted the food industry over the past 15 years ranging from marketing tactics being implemented to the ways food companies analyze conversations on social media, and this post touches on 3 of the most common ways we see restaurant chains using social media analytics. First and foremost, the iconic quote from Sun Tzu comesRead More
Throughout our lives there are outside forces – many of which we can’t control – that either impact us directly or tangentially, and it’s interesting to see how certain behaviors become normal based on pop culture, society and other factors. Though on the other hand, there are behaviors that stand out because they drastically deviate from the norm. Imagine teleporting yourself to the California Gold Rush in the mid-1800s where everyone isRead More
We are living in a social media world where trends drive behaviors and what’s most interesting to us is not riding the wave, but instead understanding where and why such waves occur in the first place. This applies to everything from the Popeyes chicken sandwich craze to the epic GameStop short squeeze that will live on forever. Imagine looking at a shiny object like a stunning diamond ring in the window ofRead More
The world has been a crazy place lately to say the least, and as pioneers in the social media space it’s sad to see what was first such a positive gateway into the digital universe become a trap that leads to people doubting themselves, basing their behaviors on others, and going to extremes which can include everything from teenagers committing suicide because of online bullying to mass shootings at schools, workplaces, etc.Read More
Looking at a current trial in the news related to a former pirate and his ex-wife which has been generating tons of buzz on social media, it made us think about expert witness testimony we’ve given in the past and in particular how it’s critical to not only understand someone’s qualifications before choosing them as your expert witness, but more importantly how they present themselves in front of a courtroom/jury. This bringsRead More
Yet again we have seen evil rear its ugly head and innocent children with big futures are no longer with us physically but will live on forever. Though this keeps happening, there is a light at the end of the tunnel and it comes down to understanding behaviors on social media and noticing when someone shows the earliest cries for help that, if ignored, can spiral into much more. Thinking back toRead More
Looking back in time it’s interesting to see how things evolved from listening to the annoying sounds of modems connecting in the ‘90s to WiFi changing the game then smartphones and social media eventually taking over the world. It has been a wild ride. And while cruising on our magic carpet and analyzing behaviors/data we realized a major roadblock that has proven itself time and time again: Social media is like theRead More
Looking at the trajectory of social media over time it’s interesting how social networks evolved from being a platform for people to communicate to a resource for gathering some of the most critical, near real-time insights that could either create big issues for corporations or uncover valuable opportunities. Like a pinball machine where you’re waiting for the next ball to drop then find the best way to guide/navigate its direction in theRead More
Imagine going down a path that’s beautiful with flowers blooming, nature thriving, then you start to see signs of something bad on the horizon – social media posts that are cause for concern, disrupting your happiness and you become worried about the future. Fast-forward to today, social media analytics are the driving force behind near real-time threat detection whether it be people complaining about a fast food restaurant selling out of chickenRead More
With social media taking over our everyday lives the legal industry has been forced to adapt recently, especially when it comes to the ways social media applies to personal injury cases by giving attorneys/firms the ability to capture key insights in the moment as opposed to scrambling to find nuggets of information from the past. There are 2 key aspects of social media analytics that all law firms must know because theyRead More
From detecting signs before catastrophic events occur to finding those in need after the fact and everything in between, the power of truly understanding the behaviors and linguistics behind social media posts is critical for a variety of reasons. Whether we’re looking at individuals going through a tough time and expressing such on social media as a way to ask for help (for those that listen) or issues that surface around globalRead More
Imagine having the power to see things on the horizon as opposed to when they reach the front door and, when they do, you are equipped to handle whatever rears its ugly head. Look at how the Ring doorbell took off after appearing on Shark Tank before being acquired by Amazon for $1B and think about having those same capabilities when it comes to making sense of social media conversations.  Actionable, valuableRead More
From reinventing the way we make payments online to the cars we drive today, exploring the universe and ways to colonize it while also looking at what lies beneath us, Elon Musk is known for making moves. And his recent endeavor to acquire Twitter is something we’ve been watching closely, especially as it relates to social media analytics.  What’s most exciting for us, and why we jive with Elon’s mindset, is howRead More
Imagine sitting at your desk having a normal day then things take a turn for the worst and you just can’t understand what’s happening in the moment. Then you find yourself scrambling to discover solutions to problems that, if detected earlier, could’ve been mitigated. Welcome to the crazy world of risk management.  Risks to companies rear their ugly heads in a variety of ways and spotting signs early on is critical becauseRead More
The power of social media is never-ending and with our Founder having deep roots in the entertainment space, especially when it comes to how social media plays a key role, we thought it would be helpful to get his thoughts then drop this post.  Looking at the world today compared to even 10 years ago, it’s interesting to see how the focus of talent agencies has shifted – almost like a seesawRead More
Looking back in time it’s interesting to see how the Industrial Revolution, which was essentially based on the progression of technology, totally transformed the world as we know it today. And turning the clock forward, Human-in-the-Loop systems/workflows are paving the way for the future.  Since the early days of social media analytics the biggest challenge has been around understanding the true intention of posts, their overall meaning, who’s behind the scenes, andRead More
The world is changing rapidly and social media now plays a key role in all aspects of our daily lives, and most recently it has had a profound impact on the insurance industry not only from a marketing perspective but also when it comes to gathering data around particular claims. And this is important in a few ways.  For one, social networks have adapted with the times and the focus on userRead More
We recently posted about the importance of social media risk assessment aimed at finding potential threats on the horizon versus when they reach the front door, and many times companies just don’t know where to turn for help after they’ve exhausted all internal resources. This post sheds light on the value of social media risk consultants and how opening your eyes to the big picture leads to better understanding your particular slice. Read More
It has been interesting to see human behaviors evolve over time ranging from the days of the Industrial Revolution to social media now forcing us all to see the world in a new light, and at the same time like a magic trick hiding behind the curtains, social media reveals everything.  This leads into the triggers that make people do the things they do, and why we are many times driven byRead More
Imagine traveling on the Shinkansen (bullet train in Japan) flying across epic landscapes at up to 200 mph while trying to process everything you’re seeing as a human – it’s just not possible. And that brings up interesting questions around how much social media data can the human brain process in near real-time and also what is retained from the past?  Years ago I spoke at a conference about a food safetyRead More
Take a step back and think about your daily life and how social media ties into pretty much everything nowadays – a trajectory that has taken place over the past 15+ years – and recently the legal industry, which sometimes has been slow to accept change, is finally seeing the light.  The reality is that many cases today ranging from civil to criminal have some aspect of social media tied to them,Read More