December 6, 2018
Improving Customer Experiences Using Social Media: 3 Tips
We are living in a world where social media reigns king and the experiences customers have – whether good or bad – are immediately voiced on social networks and therefore have a tremendous impact on brands which leaves companies searching for ways to improve customer service. But in reality, it’s not that difficult. The first thing companies must do to succeed in improving the experiences their customers have in-store, online or overRead More
Just as the sun rises in the morning and sets in the afternoon, businesses open shop and close at the end of the day, but when it comes to the food industry people feast on all sorts of goodies 24/7, and because of that the lights are always on. However, many food companies struggle with monitoring social media (things people love, complaints, food safety issues, etc.) during the day and even moreRead More
November 29, 2018
Calabasas and Hidden Hills: The Social Media Influencer Hub
When most people think of celebrities, social media influencers and the entertainment scene in general Los Angeles proper comes to mind, but in recent years Calabasas and Hidden Hills have become magical destinations attracting influencers from around the world for a variety of reasons. But why? I myself was born and raised in Los Angeles which inherently comes with being tied to the entertainment industry in some way (business, friends, the aspiringRead More
November 24, 2018
Digital Customer Experience Management: AI is the Future
One of the most effective ways businesses have leveraged advancements in artificial intelligence (AI) to drive value has been in the customer experience (CX) space by using technology to improve customer relations, identify potential customer service issues before they spiral out of control, and to ultimately form relationships that continue to live on and drive revenue for years to come. More recently, especially given the rise of social media and use ofRead More
November 22, 2018
Will Artificial Intelligence Replace Humans? Let’s Explore
The concept of artificial intelligence humanoids taking over the world has been a recurring theme in science fiction movies for decades, and with recent advancements in AI, particularly deep learning, the fears are becoming even more real. But should we be scared? Before you jump out of your seat and run for the hills – and stop reading this post – no, you should not be scared. What you should be isRead More
Ever since the rise of the internet and more recently social media in particular, people and organizations have struggled with maintaining a positive online reputation due to things they are actually responsible for and many other times total fallacies spread online to cause damage (negative reviews from competitors, fake news, etc.). Having spent the past 10+ years getting frantic calls for help from large organizations when social media issues spiral out ofRead More
October 27, 2018
What is the Best Social Media Monitoring Tool? Depends on You
We are often asked what the best social media monitoring tool on the market is and thought we’d make a quick blog post outlining how there isn’t one particular solution that reigns king, but instead a variety of solutions with different functionality and being “the best” comes down to what you’re looking to get out of the tool. As with most things in life, labeling something the best is often subjective, thoughRead More
Having spent over 10 years guiding large organizations from around I’ve always been surprised at how big (and often costly) decisions for the future were made primarily based on industry studies of the past instead of taking a more blended approach that integrates current metrics from social media. But luckily the times are changing! As a perfect example, the food space is constantly evolving and trends on social media rapidly influence consumerRead More
As big proponents and practitioners of deep learning we keep close tabs on the market and the recent announcement from FLIR Systems describing their new family of deep learning-enabled FLIR Firefly® cameras is very exciting not only for the cool tech, but also because it’s continuing to push the envelope. Deep learning is the future. Having spent the past 15 years guiding everything from global automotive companies to food brands I’ve found thatRead More
Since the inception of social networks they’ve been a window into the outside world while also serving as a medium for current and future friends to connect. They’re a magical place but also come with some downsides, especially for large companies intent on maintaining an immaculate brand image. The fact is, social media is just that – social – and it’s one of the first places people go to voice their opinions onRead More
The new iPhone Xs and Xs Max have finally arrived after much anticipation, and while most people are focused on the amazing new camera, beautiful screens, etc. we have been geeking out about the iPhone’s machine learning features, which were highlighted in a recent announcement. According to Apple, “The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to completeRead More
The world is changing quicker than you can imagine with artificial intelligence taking over all aspects of everyday life, including driving a wide variety of business decisions ranging from gathering insights before developing new products to identifying issues that need to be addressed ASAP. What’s most interesting is that even though the concept (and early iterations) of artificial intelligence (AI) has been around for decades, it wasn’t until the last 5 yearsRead More
April 3, 2018
Instagram’s IGTV: Expanding the World of Video
If a picture is worth a thousand words imagine how valuable a video is – especially a 1-hour video – and Instagram recently shocked the tech world by rolling out IGTV, which couldn’t have come at a better time. This is a drastic shift for the platform but one that’s definitely headed in the right direction. For many years YouTube has been the go-to place for both sharing and exploring videos, butRead More
Large companies throughout the world rely on a wide variety of data being ingested then correlated to produce insights that guide business decisions, but many forget to realize that social media is often where news first breaks and trends can be spotted early on. Above and beyond that, there’s a galaxy of social media insights you never knew existed. Imagine being a Fortune 100 company with a ridiculous amount of data comingRead More
If you don’t live under a rock you’re probably familiar with (and hopefully a fan of) The X-Files, and in a recent episode, titled “Rm9sbG93ZXJz,” common fears of artificial intelligence (AI) were brought to light beginning with a dark yet true story about Microsoft’s AI chatbot that launched in 2016. “Tay” was designed as an experiment to better understand how humans interact on social media but quickly became offensive, racist, and hateful, whichRead More
If you are in high school or college and have heard all of the buzz around Artificial Intelligence, also known as AI, there’s a good chance you’re intrigued by the technology and have considered taking courses or maybe even getting a degree in AI whether it’s machine learning, deep learning or other subsets of the field. And if you haven’t considered it, you must! In this day and age AI, more specificallyRead More
March 29, 2018
Deep Learning for Social Media Analytics: Our Take
Social media is like a tap of golden data that when opened can unlock a wide variety of value for organizations ranging from discovering trends that impact shipping and logistics or complaints that directly indicate hardware or infrastructure issues. Social media is becoming so much more than a medium to communicate and will play a critical role in guiding businesses in the future, especially since technologies used to analyze social conversations haveRead More
Over the years the rivalry between search engines has been fierce with Google clearly leading the pack, but Microsoft’s recent investment in deep learning and collaboration with Intel to improve the capabilities of Bing is very promising. Just a few days ago Microsoft announced the release of new intelligent search features that use artificial intelligence (AI) to provide people with more comprehensive answers, faster. One of the new features is something people have beenRead More
January 11, 2018
Artificial Intelligence: The Grass Is Greener on the Other Side
Dating back to the 1950s scientists have been intrigued by creating artificial intelligence (AI) solutions that mimic the human brain, however mythical it may sound, and today we are living in a time when something you’d typically see in a Hollywood movie has actually come to life. And it’s a beautiful thing. I will admit, and older technology folks can attest to this, for nearly 70 years AI has been an areaRead More
January 9, 2018
It’s Alive! Say Hello to our New Website
Since we began this journey back in 2013 the Soteria Intelligence website has gone through a variety of iterations, and we are excited to announce our new look and feel. The main objective was to take something as complex as artificial intelligence (AI), specifically machine learning, and simmer it down into illustrations that tell a story. The image on top of our homepage (Trained by Humans, Powered by Supercomputers) is a primeRead More
We are excited to announce the expansion of Soteria Intelligence’s team with John Mutch coming aboard as Executive Chairman where he will use his 30-years of experience in the technology space to guide company growth, including expanding into new verticals as well as the development of new machine learning solutions. A new adventure begins! Mr. Mutch adds tremendous value to the team having been the CEO of HNC Software, a leading enterpriseRead More
June 20, 2017
What 15 Years of Social Media Research Taught Us
With most things in life there’s a learning curve whether it be riding a bicycle or becoming a lawyer, and there’s a point where the haziness subsides, the sun comes out, and you can bask in clarity. After studying social media for the past 15 years, which has been both a challenge and an adventure, it’s exciting for me to be using that experience to lead the Soteria Intelligence team. Here’s whatRead More
Having grown up in the heart of Los Angeles I’ve had the opportunity to experience the entertainment industry firsthand ranging from childhood friends that became big successes to working in-house for a billion-dollar celebrity brand, and in recent years the industry has seen a few big shifts which I’ll cover in this post. In the 1990s, the rise of the internet drastically changed content delivery and marketing as we know it, butRead More
Almost daily we are reminded of just how important social media threat intelligence is ranging from incidents that spiral out of control and end up impacting corporations in a variety of ways to insights gleaned from social media that can help prevent issues from occurring in the future, such as detecting product defects early on. At Soteria Intelligence, we’ve made it our mission to develop the most cutting edge social media threatRead More
October 24, 2016
The Scary Clown Craze: When Social Media Makes Problems Worse
In the past few months the world has been taken over by creepy clowns trying to scare people for fun, threaten them, and even cause harm. What began as a group of small incidents and subsequent copy cats has spiraled into a worldwide craze where creepy, scary clowns are securing news headlines from Los Angeles, California to Zurich, Switzerland. The reason this problem has become so serious, like many others in theRead More
September 26, 2016
Detecting Hate Speech on Social Media: An Unbiased, Unorthodox Approach
Looking at the history of mankind spanning thousands of years, hatred was always present and people have been persecuted for a wide variety of reasons up until this day, but in recent times hate has been digitized and weaponized with the rise of social media. And that’s unacceptable to us. One of the biggest roadblocks organizations (public companies, etc.) face when attempting to detect then combat hateful material found on social networksRead More
In this day and age social media has become a vehicle for delivering threats of all types ranging from threats of violence aimed at schools to activity that foreshadows cyber-attacks. And when looking at threats on social networks, it’s imperative to identify them on the horizon as opposed to when they reach the front door. This webinar explores the ways Soteria Intelligence and iSheriff are working together to improve cybersecurity by leveragingRead More
May 20, 2016
Experienced Data Scientists, Programmers & Software Engineers: Soteria Intelligence is Hiring!
Soteria Intelligence is working on ways to change the world by revolutionizing the way social media threats are identified, assessed and countered using artificial intelligence, proprietary algorithms, along with other secret sauce. Our team of social media experts, technology pioneers and retired personnel from local and federal law enforcement agencies is quickly expanding, and we’re currently looking to bring on new data scientists, software engineers, and programmers with experience in Java/XML. ResponsibilitiesRead More
February 3, 2016
Corporate Security’s Reliance on Social Media Threat Monitoring
We are living in a world where social media threats have wreaked havoc on organizations ranging from school districts to Fortune 100 companies, and unfortunately corporate security teams are not prepared for what’s to come. However, they must be. Social media threats aimed at companies come in many forms with some focused on disrupting operations or divulging confidential information while others are intent on producing physical harm. Whatever the case may be,Read More
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