As artificial intelligence continues to take over it should be no surprise that Google’s MUM algorithm and the waves it’s creating will have an everlasting impact on the world as we know it, though AI is still so foreign to many and truly understood by few.

Yet again we are faced with a new year and many unknowns, though one thing we know based on our research is that social media threats will continue to rise in 2023 and the proliferation of extreme behaviors today is many times driven by social media activity from the past.

The world of artificial intelligence has evolved rapidly over the years and it’s interesting to see how Human-in-the-Loop systems continue to play an integral role in algorithms implemented by Instagram and other social networks along with the world as a whole.

Our team has spent over 20 years guiding some of the biggest companies in the world on social media initiatives and unfortunately while on those journeys we noticed the dark side of social networks, what’s hiding behind the scenes, and ultimately what’s looming on the horizon.

Think about living in a glass house where the smallest storm can wreak havoc and that’s exactly what companies are facing today in the world of social media: One rogue post snowballs then impacts sales, brand reputation, market caps, etc.

When social media first entered the world it was an innocent place where people could digitally connect, discuss common interests, build online communities and in many ways develop a support system. Though with the progression of social media and behaviors becoming aggressive/threatening, the times have truly changed.

Like a special forces team parachuting from the digital world down to earth then descending on an objective to solve a specific problem, it’s imperative for companies to have social media crisis management and incident response plans in place that not only implement technology (AI, etc.) to identify issues in the moment, but also provide a way to respond and fix things immediately.

Looking at the world and how it evolved over time, especially in recent history, it’s exciting to see how artificial intelligence (deep learning in particular) is totally changing the way we interact on social media, the content we watch on Netflix, results we see in Google and so much more.

The world is an interesting place that is rapidly evolving over time and we have to think positive and focus on solutions, which is what sparked our research aimed at solving problems around school shootings/violence over the past 20 years.

The world is an interesting place today where social media drives everything from happiness to tragedy and having the ability to understand social media conversations on a large scale then find needles in haystacks is critical, especially when it relates to class...