Our Technologies

As pioneers in the social media space, many years ago we realized the limitations of existing social media intelligence/analytics tools and saw an opportunity to take our real-world experience guiding large organizations combined with the latest machine learning innovations to create something much better. And we did.

Image Recognition

Social media is powered by content, especially images, and our technologies build an ecosystem around clients that allows our software to understand their environment by recognizing objects, logos and other features found in images. The same approach applies to video recognition by parsing frames.

Natural Language Processing

By training machine learning models to understand the linguistics around clients – their company name, products, customers, etc. – we use natural language processing to form context and meaning, and ultimately eliminate false positives that skew insights.

Sentiment Analysis

Extracting emotions from social media content is no easy task, however natural language processing allows us to build a better understanding of what’s being said and whether it’s positive, negative or neutral.

Deep Learning

As a way to recreate how we believe the human brain functions, we use deep learning to build ecosystems around clients that recognize all aspects of their environment – sights, sounds, and more.

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How to Use Social Media Analytics to Win a Civil Trial?

This past week we secured 2 wins for law firms that used our social media analytics solutions to prove their position during trials, and in the near future we see how the fusion of AI with the legal industry will continue to become more important. In the meantime, we...

The Dangers of ChatGPT & Confidential Info: Understanding Human in the Loop Systems

Sometimes everything in life feels fine and dandy then things come out of nowhere that totally change the game – cell phones, the internet, etc. – that promise a new future, which many people grasp onto, though in the end they didn’t think about or weren’t informed on the potential downsides. This post will hit on that.

Behavioral Analysis: Reverse Engineering High School

There are foundational parts of our lives that truly make us who we are today and high school along with college play key roles in that, while at the same time create the building blocks of who we’ll be in the future.

How Global Conflicts Spark Social Engineering Schemes: Spotting the Wolves

Whether you’re in the financial, marketing, security or other spaces and seeing phishing attempts to compete with the bait you have in the water, there will always be sharks lurking around the corner which can apply to a multitude of things ranging from a nightmare customer stepping in the door tomorrow to complain about their chicken sandwich to a former employee doing something catastrophic.

How is AI Used in Venture Capital? Our Experience Deploying Solutions

When most people think of venture capital firms their mind goes towards investments and where they deploy their capital – for example in AI companies – however one of the common questions we get after guiding some of the top VC firms and hedge funds on their deal flow is around how VCs are using AI themselves.

Social Media Analytics Tools for Finance: Powering Global Institutions

Over the years we have guided a wide variety of financial institutions ranging from venture capitalists to hedge funds with billions of dollars under management, and this post hits on some of the ways social media analytics tools play a key role in the financial space today and will continue to in the future.

Social Media Threats to Businesses: A Common Problem Today

We are living in a world that’s driven by social media and unfortunately businesses often find themselves in tough situations where social media isn’t the positive, happy place we all imagine but instead a channel where unhappy customers, former employees, etc. can spill the beans with no filter. And many times that creates threats to businesses whether that relates to their brand reputation or employee safety and so much more.

User-Generated Content on Gaming Platforms: The New Threat Landscape?

Our research indicates that gaming platforms will continue to be one of the most common vehicles for delivering online threats based on user-generated content (UGC) and we will be releasing more insights on this in the coming months.

Social Media Threats in 2024: A Quick Breakdown of Trends, Prevention & More

This blog post touches on some of the most critical issues in the world today especially when it comes to social media threats in 2024 and how detect then prevent them.

How Do You Identify Misinformation on Social Media? A Challenge Today

With everything going on in the world the importance of discovering misinformation on social media is critical and this post touches on how finding what’s behind the curtain is key, especially when looking at the intentional smoke and mirrors.