Our Technologies

As pioneers in the social media space, many years ago we realized the limitations of existing social media intelligence/analytics tools and saw an opportunity to take our real-world experience guiding large organizations combined with the latest machine learning innovations to create something much better. And we did.

Image Recognition

Social media is powered by content, especially images, and our technologies build an ecosystem around clients that allows our software to understand their environment by recognizing objects, logos and other features found in images. The same approach applies to video recognition by parsing frames.

Natural Language Processing

By training machine learning models to understand the linguistics around clients – their company name, products, customers, etc. – we use natural language processing to form context and meaning, and ultimately eliminate false positives that skew insights.

Sentiment Analysis

Extracting emotions from social media content is no easy task, however natural language processing allows us to build a better understanding of what’s being said and whether it’s positive, negative or neutral.

Deep Learning

As a way to recreate how we believe the human brain functions, we use deep learning to build ecosystems around clients that recognize all aspects of their environment – sights, sounds, and more.

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Social Media Analysis/Experts for Class Actions: The Secret Sauce

The world is an interesting place today where social media drives everything from happiness to tragedy and having the ability to understand social media conversations on a large scale then find needles in haystacks is critical, especially when it relates to class...

Social Media Threat Monitoring/Protection: 3 Things Companies Should Anticipate

The world today is a wild place and social media plays a key role in our everyday lives ranging from who we keep in touch with, the products we buy, restaurants we gravitate towards, etc. as well as providing a forum for people to express their opinions, dissatisfaction and sometimes post threats that can impact businesses in a big way.

Social Media Threat Alerts: Why Your Company Needs Them

We are living in a volatile world where companies face social media threats on a daily basis and this post touches on ways to first establish then implement tripwires that alert you when something bad is happening or going to happen.

Social Media Investigations: Uncovering What’s Behind the Curtain

Like Inspector Gadget or Sherlock Holmes performing investigations that lead to epic crimes being solved ranging from cookie bandits to global intellectual property infringement cases nowadays, we are living in a world where social media data changes the game and having access to those insights in near real-time is critical.

How Do You Use Social Media Data Analytics to Solve Problems?

For many years people have used insights derived from data analytics to solve problems, and today social media analytics tools play a key role in solving a wide range of problems from identifying food safety or supply chain issues to more serious causes for concern like threats to security.

Las Vegas Flooding, Hotels Overwhelmed: Using Social Media Analytics to Solve Problems

The world is an interesting place today and nobody could have predicted the floods that are occurring in Las Vegas now and affecting a wide variety of casinos, hotels, restaurants and other businesses.

The Power of Social Media Analytics for Class Action Lawsuits

The world is evolving at a rapid pace and part of that evolution includes social media playing a key role in our daily lives whether it’s around influencing what we buy or things happening behind the scenes like social media analytics being used in the legal space to...

Spotify App Update: Using AI to Prioritize/Sort Playlists When Saving Songs

Our main focus is on delivering enterprise social media analytics and business intelligence solutions using our patented deep learning ecosystem, and it’s exciting when we uncover game-changing trends along the way. In particular, how Spotify is making moves by integrating AI to improve their user experiences.

Our Insights: Instagram Finally Rolls Out 60-Second Stories

Following Instagram’s progress over the years has been a wild ride ranging from how the platform exploded in the early days to the ways they took inspiration from Snapchat and others along the way, and based on our research/data it’s exciting to see that Instagram is finally rolling out 60-second stories to the masses.

Social Media Analytics Lessons for Hedge Funds: The GameStop Short Squeeze

After guiding a variety of companies in the financial industry on social media analytics from private equity firms to hedge funds this post touches on the GameStop Short Squeeze and lessons to be learned from that.