For those that haven’t been living under a rock you’ve probably noticed that social media influencer marketing is now hotter than ever, but with the trend comes confusion – especially around finding social media influencers that are actually influential with the reach to produce returns on your investment.

Whether you’re on the hunt to secure shout-outs from micro-influencers for a few hundred bucks or dump $100K to be featured in a single post/story, from a business and marketing perspective, you must do your homework beforehand.

In particular, it’s important to note that not all social media influencers are what they appear to be on the surface, especially when it comes to their following, and in the end following is only one metric of success. What’s more important is actual engagement – replies, likes, shares, etc. – and how your company benefits from such actions.

Aside from the social media technologies we’ve developed that help companies analyze social media for influencer campaigns, we have guided a variety of influencers over the past 15 years before “influencer marketing” was a thing and see the space taking off in the future. If you have questions, feel free to shoot us a call or message – we love meeting new people!