Social media threats are continuing to spiral out of control and victims over the past two years have ranged from airlines to schools to law enforcement personnel. Unfortunately due to the fact that using social networks to deliver threats is a relatively new phenomenon, most individuals and organizations don’t know where to turn for help when they are confronted with such threats, which is understandable.
Since a majority of private security teams and law enforcement personnel aren’t highly skilled in analyzing conversations on social media, it has become clear that bringing on social media threat consultants can prove to be very beneficial in the long run, especially if a consultant can improve internal monitoring capabilities and develop a social media disaster plan as well as other clearly outlined protocols that will prove to be useful in the future.
It is important to note that developing strategies to combat social media threats and avoiding catastrophes is key, but also suppressing threatening messages to prevent them from going viral, which can cause panic and also harm to a company’s brand image.
Recently Delta Air Lines received two social media threats against planes within one week and the person making the threats was using multiple Twitter accounts as well as bots to amplify their messages. By continuously bumping threats to the top they were seen by an increased number of people and therefore wreaked more havoc. When Delta or any other company is confronted with this type of situation, it’s absolutely critical to have a social media threat expert on call to navigate the treacherous grounds.
As the number of threats posted on social networks continues to rise, the need for social media threat consultants will surely follow suit. In fact, our research shows that in the past three months there have been more threats posted on social media than in any other 90-day period since we began tracking threats in 2012.
If your company has faced social media threats in the past or you are worried about future threats, think about bringing on a social media threat consultant that will add another layer of security to keep your employees, physical locations, and brand safe. In the end, it’s worth it.