Over the past few months threats posted on social networks have caused more damage than ever before, and the sudden spike has boosted the demand for experts on social media threats with the knowledge and ability to effectively guide private security firms, corporate security teams, and law enforcement agencies.
Why are outside experts hired?
The fact is that social media intelligence gathering and threat assessment are not skills that have been taught to law enforcement personnel in the past, especially at the local level, and building an in-depth, intimate understanding of social media behavior takes many years of research. As an example, I myself have spent over 15 years studying social media and, as the industry evolves, I learn new things every day.
Law enforcement agencies typically rely on social media for investigative purposes after crimes have already been committed, but nowadays there’s a need to use social media for proactive measures to thwart catastrophes. It’s one thing to investigate using common social media tools available to the general public while proactively fighting crime via social media is a whole different animal. And that is where true experts shine.
Unfortunately the above-mentioned disconnect is not only present within law enforcement, but also private security firms and corporate security teams since most employ either active or retired law enforcement officers.
What is the benefit of hiring a social media threat consultant?
For the same reasons Fortune 100 companies hire social media consultants to guide their organizations on marketing or other initiatives, having an outside opinion from an industry-recognized expert with a broad range of knowledge is very valuable.
It is beneficial for organizations to retain a social media threat consultant as having such a resource will improve foresight and strengthen security overall. It could even mean the difference between life and death, which we’ve seen on a few occasions.
For more information on social media threat consulting, contact us today.